Ray & Kennedy Realty

A La Carte Marketing Services

Our basic “One Time Flat Fee” Program contains all the marketing muscle you'll need to effectively present your home to buyers. Remember, it's exposure to the most potential buyers possible that sells real estate. It isn't real estate agents, or open houses with brownies and lemon squares, or colorful balloons flying from your For Sale sign; it's exposure. And our basic $550.00 program, plus an additional $100 for a lockbox, gives your home more exposure than any other real estate program. Of course occasionally, your property may need a bit of a “push” … a little something extra to attract a buyer. Our clients are always pleased with the amount of “extra” marketing muscle we can provide when necessary. Should you want to take advantage of any of these marketing services, you may either pay for each service as you go, or we'll negotiate a percentage commission package together. Take a look at the wide variety of marketing services we can make available to you a la carte …

Get the Highest Price for your Home

• A detailed strategy report and comparative market analysis to price your home competitively, but soundly for the optimum profit (this report includes for sale by owner sales, not your typical market analysis from agents);

• Strategy reports every 30 days to inform you of how many buyers are in your market;

• Home warranty during the listing period with no strings to purchase;

• Put a viewing counter on your ad on Realtor.com, the world's largest home-buying website;

• Consultation about your home and what needs to be done to get it sold at a high price;

• Ideas on how to get buyers to stay in your home longer;

• Lessons on how to show and sell your home;

• Ideas on how to overcome the objections of your house or lot;

• Lessons on what questions to ask buyers to get them to put your house on the top of the list;

• 27 Point booklet on how to get your home sold;

• Coordinate a mortgage broker to hand hold unsure buyers and offer special financing;

Marketing Your Home to Buyers

• Link to your website on Realtor.com where you can display your own pictures. We put 6 pictures of your property automatically on the databases that we provide in our flat fee service;

• Your ad placed on 6 “public” (some paid) websites for home listings;

• For sale by owner buyer feedback;

• Buyers agent feedback;

• Notice of your home listing sent to 2 immediate neighborhoods;

• Build a website for marketing your home;

• Exclusive Prospective Buyer Marketing Program, call for details;

• Open Houses;

• Place heavy signage before open houses to bring in traffic;

• Follow up with attendees of open house;

• Personal calls to neighbors about your home being on the market;

• When buyers call about your home, we will email them your listing from Realtor.com;

• 100 renters called and told about your home;

• 100 renters sent a postcard about your home; Renters that are renting something equivalent to your home's price

• Featured home on Realtor.com that comes up for anyone searching any price range in your county;

• Postcards sent to your neighbors announcing that your home is for sale;

• Flyers taken to 30 apartment complexes announcing your house for sale;

• Your home brochure sent to 100 people who are selling their home in a price range below yours;

• Printing of flyers and maintaining a supply for the information tube on the sign in your yard;

• Your home flyer taken to new home subdivisions around your home;

• Flyers taken to hotel suites announcing your house for sale;

• Your flyer taken to corporation offices around your area;

• Display newspaper ads in The Commercial Appeal or any other paper;

• Memphis Area Homes For Sale Ad (available only to licensed REALTORS®),

• Home Solutions Unlimited magazine ad;

• Elegant custom sign on post;

• Custom information box;

• Additional signage that builds value about your home on the yard sign;

Marketing your Home to Get You the Highest Price When the Buyers are in Your Home

• Assistance in preparing an elegant detailed marketing notebook to present to potential buyers in your home;

• Detailed listing comparisons prepared in a notebook for your marketing table (appraisal style);

• 2 letters from your neighbors wherein they give their opinion of your neighborhood for your marketing area in the home;

• Completion and review of your Seller's Property Disclosure Statement;

• Display your Seller's Disclosure in a notebook for your table;

• Pictures of surrounding parks, schools and amenities displayed in your marketing book;

• A letter written by you placed in your marketing book telling your buyers how much you love your home (you dictate-we write);

• Take home diskettes with pictures of your property on them for buyer's review;

• 20 descriptive “details” cards for placement around your home to add value to upgrades which will either be tacked to the walls or hung on the walls in picture frames;

• Professional color flyer with 6 photographs and detailed text to build value in your home;

• Letter waiting on your buyers and their agent upon arrival in your home;

• Complete a features and benefits list for each room;

• “Features and benefits” hand outs of each room to buyers at showings and open houses so that they can tour the home with a guide instead of a “quick tour”;

• Ages of kids in neighborhood report and where the school bus stops;

• Babysitter and pet sitter report for marketing table;

• Research the builder of your home and do a detailed business report for your marketing table;

• Detailed School Scores for your area for marketing table;

• Prepare a neighborhood evaluation report including for sale by owner sales;

• Social calendar for neighborhood displayed;

• Utility bills displayed;

• Map to grocery stores, mall and gas stations displayed;

• Detailed report of all major and minor maintenance items and repairs;

• Display of all season's pictures of your home;

Marketing Your Home to Real Estate Agents

• Agent lockbox for agent access;

• A customized 6 page presentation about the home sent to over 500 agents by e-mail;

• An agent e-mail advertisement about your home to all 4,500 MLS agents;

• Your home advertised to relocation companies and their buyers;

• Flyer sent to agents via their mailboxes at their offices;

• Offer an agent bonus program to entice buyer's agents;

Legalities of Selling Your Home

• Attend Inspection;

• Attend Closing.

Sometimes people are overwhelmed and pleasantly surprised by the amount of marketing that we can and will provide for our clients. Ray & Kennedy Realty, where a one-time fee allows you to sell your house your way with all the advantages of a real estate agent, it's a better way!